Specialists in the Middle to Lower End Sectors of the FMCG Market.

Experts in the industry since 2003.

ABOUT US.

FairLane Agencies was established in August 2003 as a sales, merchandising and promotions company. FairLane Agencies covers the following geographic areas (highlighted in blue):

• LIMPOPO

• GAUTENG

• NORTH WEST PROVINCE

• MPUMALANGA

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INTRODUCTION TO THIRD TIER.

Third Tier is the name we utilize for customers who do not have direct accounts with manufacturers and who purchase their goods from cash and carry’s / independent traders...

OUR CORE VALUES.

Our Brand Core Values are the fundamental beliefs of our company. They help us to determine if we are on the right path and fulfilling our goals by creating an unwavering guide.

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Maximize sales growth, thus increasing profits.

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Manage your products as if they were our own.

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Provide professional representation and dedicated focus.

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Operate with honesty and integrity.

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Build long lasting relationships with our customers and principals.

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Grow and develop our people, thereby offering consistency to our principals and longevity to our business.

 
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CRAIG CHANNER.

Our Mission is to be the leading sales, merchandising and promotions agency, supplying specialised services to the middle to lower end sectors of the FMCG market, in the Gauteng and country region.

BRANDS WE REPRESENT.

FairLane Agencies currently represents the following principals:

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